Paula Pidgeon, the founder of Macsima studied architecture and on completing her degree worked for numerous architects and found her passion in designing layouts and graphics for architectural tender documents and submissions.
In 2010, she decided to go freelance as a graphic designer and trade under the name ‘Macsima’. Macsima derives from the word maxim, meaning – code of conduct. Paula carefully chose this name in the belief that a company should recognise their brand as a ‘code of conduct’. A brand is a promise delivered through consistency over time. Paula is passionate that brands should consistently adopt their own characteristics to give a strong and memorable image thereby strengthening trust with clients and potential clients.
Paula has developed a wealth of knowledge in the past four years of trading across a range of projects including branding, web design, brochure/ report design and more recently infographics. Clean cut and minimal is her approach and she prides herself on creating good graphics that will help boost client's customer enquiries and give them the professional image they deserve
We are extremely proficient in the Adobe creative suite software specialising in InDesign, Photoshop and Illustrator which we use to create our web and print artwork. Paula herself has been using this software for over 10 years. Our knowledge of online platforms such as mailchimp (an e-newsletter maker) is also extremely valuable to clients in creating digital campaigns, a must in today's marketing efforts.
We believe planning plays a vital role in the design process. Having devised our own techniques to capture client's expectations and objectives for any given project, we deliver a design solution in an efficient and professional way.
If you would like to learn more about our processes or different services we offer, please get in touch.