Email marketing is a fantastic form of staying in touch and getting those all important leads. Here are some reasons that make it work.
It’s a unique identifier
Anyone can open a fake social media account using a stolen information and picture from another public social media account. But almost everyone has their own unique e-mail address. So email remains a unique online identifier.
It is a desired resource
Many consumers are attracted via email. The e-mail is private and more secure and most email users have consented to receive emails from a brand so this is a great opportunity for brands to not only keep the consumer updated but attract them to buy additional products/ services in the process.
Room for proper promotion
Like an advert, an email has lots of space to tell your clients and potential clients all about your offerings (unlike a social media post where you are limited by the number of words).
An e-mail is easier on the eye due to adequate space allocation.
Direct links to your website
It’s easy to create links from the email to specific pages on your website. Important links can be created from highlighted words or phrases as well as images and icons.
It’s always a good idea to have your social media links somewhere too – to give users another easy way to connect with you via these channels.
Review who clicked where
Most platforms that help you create and send out emailers have a feature where you can review exactly who clicked where and even how many times they opened your email. This is a fantastic resource as you can then contact the people directly afterwards, who you know clicked on your product or service of interest that you were promoting.
5 Tips for effective email marketing
- Make sure the email looks good before sending; otherwise you can do more harm than good.
- Make sure you say something important. Sounds simple, but while Twitter accepts almost anything, the e-mail audience is much less tolerant.
- Don’t use sales words like “free, sales, promotion” in the subject line – its more likely to go into their spam
- Pick a time of day to send out the email when you think your customers are mostly likely to read it
- It must be easy to follow. The e-mail does not have a limited number of words as social media, but you have to keep in mind a few things: if it's a long article, include only a fragment and place a link to the full article back to your website. You don’t want a really large email otherwise users won’t read any of it.
- Send emails consistently. Establish a program that you can observe. A newsletter sent every month or every three months can be a good choice while a weekly one is in need if your company or brand goes through changes on a very regular basis – e.g. a retailer bringing out new products
If you would like a new professional looking email design that increases brand awareness and client enquires, get in touch with Paula at paula@Macisma.co.uk