We love creating artwork that reaches a simplistic resolution. Here's some of the reasons why minimal design gets us excited.
We may be bias but minimal design is more attractive. It's not that it is simple to design (which can often be mistaken). Minimal design is expertly created, often where a lot of information has to be consolidated into a simple form and say all you want it to say.
To the point
A customer can get information in a matter of seconds. Plenty of white/ negative space around a graphical or typographical element, legibility and comprehension is improved dramatically. Keeping things clear and concise is key.
Clean, neat and spatially aware design will correctly guide the eye to the hierarchy of information, drawing a reader to particular elements.
Most importantly, minimal design will stand out from the crowd especially if your competitors are cramming too much information into one space. Remember those famous words 'less is more'.
To conclude, we get great satisfaction out of delivering minimal graphics as we know they are going to do their job at delivering information and ideas that are important to you in the best way possible.