Macsima undertook this branding project for Lacayla.
We came up with the name Lacayla (which is the pronunciation of the gaelic word 'le cheile' meaning together), a theme that is very current in their business strategy.
The new business proposed two different areas - a coaching service and HR diagnostics. The client wanted the overall design solution to reflect elements of inclusivity, perspective, diversity and clarity. We created these intersecting heads to reflect this.