Raymond James Investment Services provide a platform for business support to wealth managers. RJIS are leaders in their industry and have a solid reputation within financial services.
They approached Macsima to re-brand with a purpose to explore opportunities for revitalisation for the 'investment services' part of the brand and to form its own definitive and unique identity under the umbrella 'Raymond James'.
The RJIS culture is polite, helpful, friendly, responsive and professional. These qualities were at the forefront of our thinking when making any design decision during the project.
We helped RJIS formalise a developed logo, re-designed their stationery, social media pages, powerpoint presentations and other marketing materials. We created a set of brand guidelines which set out how elements such as colour, type and images should be used.