The Detox Kitchen make delicious food which is both healthy and nutritious.
We created some sticker designs on the packaged items for their new deli on the Harvey Nichols food floor. The design plays with different typefaces, letting the reader pick out key information quickly.
We also created a simple promotional postcard design that featured in the goody bags for models at London Fashion Week.
A separate postcard design was created for the Deli to inform shoppers about products from The Detox Kitchen.
Luxmoore and Co are bespoke kitchen and furniture designers.
They approached Macsima to re-design their website and to create promotional material for current and potential clients.
The website design concentrates on exploiting photography, which evidently celebrates the beautiful kitchens the company design, make and fit. We changed the brand colour to this new tope bluey grey for an on-trend appeal and to place the brand inside the more luxury interiors market.
For the promotional material, Macsima wanted to emphasise Luxmoore's passion for craftsmanship and quality. With this in mind, we created a series of postcards which again celebrated the photography. The logo is laser-engraved into a wooden panel forming the cover.
As part of their new brand image we were later asked to design a new template e-flyer the company could use for monthly newsletters and brand awareness.
See the live website - www.luxmooreandco.co.uk
Women in Retail are a networking group for senior women in retail. Macsima created this strong brand image with the ‘O’ symbolises the coming together of individuals and the idea of sharing on a personal and professional level.
Red and black colours were inspired from the famous Louboutin shoe (mostly back and a subtle red) representing an empowered woman.
Macsima followed through with business card designs, a website and brand guidelines.
Westwood associates asked us to produce an e-flyer to promote one of their products - Ebeam Edge.
We were keen to make the e-flyer not too text heavy and instead let the product images speak for themselves. We used Westwood's brand colours and fonts to which gives consistency to the user when clicking through from the email to their website.
Macsima has designed various branded material for Polycom through Imago Group Plc.
The advert plays on the forthcoming (at the time) London Olympics 2012. In line with this, we chose a stock image and caption to promote Polycom in light of the event.
The e-flyer design was to promote various products and prices.
The postcard design was a simple A6 double sided flyer to hand out an educational event.
When designing these items, Macsima adhered to Polycom's brand guidelines.
Splinterworks create bespoke sculptural furniture.
We were super excited to work with such a niche company who have stunning sculptural pieces. Macsima were asked to design their annual book which celebrates the last year's work. The design was kept very minimal with little type and font and large full bleed images to exploit the work as much as possible.
Macsima designed a prospectus for The Skills and Development Agency.
As there was little budget for photography, we created silhouette illustrations for each course option page. The brand's blue is kept prominent throughout to show the underlying strength and value of the agency.
Infographics are becoming very popular online and we were delighted to be commissioned to design our fist one for Balfour Beatty.
Balfour Beatty use an internal network called 360 where staff can share documents and resources. To celebrate a year since the launch we created an infographic showing various stats and how the platform has grown.
Infographics are such a great way to get people talking about the subject at hand. People love facts and graphics and something that can be easily scanned over.
Macsima undertook this branding project for Lacayla.
We came up with the name Lacayla (which is the pronunciation of the gaelic word 'le cheile' meaning together), a theme that is very current in their business strategy.
The new business proposed two different areas - a coaching service and HR diagnostics. The client wanted the overall design solution to reflect elements of inclusivity, perspective, diversity and clarity. We created these contributing heads to reflect this.
Raymond James Investment Services provide a platform for business support to wealth managers. RJIS are leaders in their industry and have a solid reputation within financial services.
They approached Macsima to re-brand with a purpose to explore opportunities for revitalisation for the 'investment services' part of the brand and to form its own definitive and unique identity under the umbrella 'Raymond James'.
The RJIS culture is polite, helpful, friendly, responsive and professional. These qualities were at the forefront of our thinking when making any design decision during the project.
We helped RJIS formalise a developed logo, re-designed their stationery, twitter background, powerpoint presentations and other marketing materials. We created a set of brand guidelines which set out how elements such as colour, type and images should be used.
Cobblers Cove is an exclusive 5 star hotel in Barbados.
We were asked to make a variation of their current logo. We replicated the spindly trees that surround the hotel which identified the character of the hotel.
In addition, we designed some simple tags to contribute to the packaging design of items in their hotel shop.
The pastel colours used throughout reflect the light-hearted nature of the Caribbean whilst still keeping formality with the serif typeface.
To Costa Fragrances approached us to develop a sophisticated brand image.
We chose a soft green and grey to compliment the old english script typeface.
Macsima was asked to design an advert for Imago Group Plc. The purpose of the advert was to give brand awareness. We chose an eye catching photograph to draw the reader in and created illustrations to support the brand's major selling points.
We were delighted to be commissioned to design some traditional wedding stationery for Becky and Laurie who happily got married in July 2014.
We were asked to design the six form leaver's book for Lord Wandsworth College.
The purpose of the book is to act as a memento for the year and to mark different occasions and messages to each other.
The school wanted a very traditional looking book, so we chose a red gloss cloth and gold foil block engraving the crest of the school.
We were asked to design a new logo for a cafe aiming at the luxury sandwich market.
We created a flamboyant identity with different packaging for the different meals.
Impromptu asked us to design an information brochure to detail their services.
We used block colours of the existing brand and created icons for each service. We chose black and white images to support the masculine nature of the business.